Successfully driving digital marketing
Digital marketing success seems pretty simple on the surface. Get found online and get more customers. However, successfully navigating that path can be a bit more complex. It can take a great deal of time and effort that owners cannot navigate independently.
Everyone wants new customers, and with the rise of the internet, what better way for those in the automotive industry to tap into some really powerful marketing. Autoshop Solutions takes us on a new customer journey with ten ways to navigate your digital marketing.
Did you know that mobile traffic accounts for more than half of all traffic? Make sure your site is mobile friendly! Most of the top-ranked websites are mobile-friendly, and at least half of web searchers use voice.
Having unique content is essential. And that means more than just words. Personalized content sets you apart from the competition. Your content needs to send a signal to search engines to know what your business is doing. It must be authentic and tell your story.
SEO optimizes your content with keywords that represent your business and services. Working with a content expert can help you and your business stand out from the competition.
Wondering what kind of content to create?
YouTube packs a huge punch and dominates the content marketing industry, and no one else offers a platform like this to share videos for advertising. The social media platform has 210 million users in the US alone.
Videos are uploaded to YouTube every minute of the day and the majority of YouTube views come from mobile devices. Almost all customers say that videos help make purchasing decisions; more would rather watch a product video than read about it.
Blogging shows your customers that you are a trusted expert with the knowledge to diagnose and fix the problem. Custom blogs tailored to your services and keywords can highlight your business and tag you as an authority.
Google My Business (GMB)
How does your business appear on the list? Can your customers find it? You can engage with customers on Google for free.
Name Address Telephone (NAP)
Make sure your name, address and phone number are listed correctly. Your information is crucial to optimizing your online presence and can affect how search engines rank your business. Incorrect information can also bring your business into disrepute, make it hard for customers to find you, and raise concerns that you’re not trustworthy.
Facebook remains the most popular social media platform, with more than 90 percent of online marketers using it. About 80 percent use Instagram. Make sure you use the correct voice for each social media platform.
Creation of paid ads
Pay per click (PPC) and customer reviews are two avenues that can make or break your business. Consider running a PPC campaign and watch your business grow.
Direct mail can help your multi-channel marketing efforts by targeting a specific region or audience. Someone out there is looking for you, so let their mail show them you’re in the neighborhood.
Get customer reviews and make sure you get good reviews. Online reviews affect potential customers’ opinions of your business, which means your customers drive your growth. Since the pandemic, online reviews have become even more important, with around 90 percent of customers reading them to help make purchasing decisions.
We have helped our clients increase their call volume, expand their ARO by finding the right customers online and ranking them on Google with our marketing services. All of this equates to our customers continuing to grow their businesses.
The Autoshop Solutions team worked with Carmine F. Cupani, owner of Carmine’s Import Service, during their website redesign. The goal was to portray the perfect image that he wanted his website to present for his store. The site ended up winning the Hermes Gold Award 2022.
“These amazing [teams] They were able to capture the image that was in my head.” Cupani said. “I only know when something looks good“.
Are you ready to boost your brand with some really powerful marketing solutions? Autoshop solutions can help! Contact us today to learn more about which RPM program is right for your auto repair shop or visit our website at autoshopsolutions.com/rpm.
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