TikTok publishes a new marketing playbook for car dealers

When you think of the key promotion platforms for automobiles, TikTok may not immediately come to mind. But according to researchMore than 40% of TikTok users plan to buy or lease a car in the next six months, which actually makes it a valuable consideration for automakers and sellers to connect with relevant, engaged, and viable consumers.

With this in mind, TikTok has launched a new Auto Dealer Playbookwhich provides key notes and information for auto dealers looking to maximize their promotional efforts on the app.

You can download the 78-slide car dealership playbook here (with email registration), but in this post, we’ll look at some of the highlights.

First, TikTok provides some general notes on the cultural influence and use of the platform.

Automatic TikTok Playbook

That’s a lot of time spent on the app, and it’s this larger change in the consumption process that makes TikTok a bigger consideration for reaching active and engaged audiences.

TikTok also notes that it has reach to key segments of car buyers.

Automatic TikTok Playbook

As well as key influencers of it.

Automatic TikTok Playbook

Again, you may not immediately think of TikTok as a critical platform for connecting with car buyers, but these stats show that there is significant and influential power in the app.

The guide then provides some notes on TikTok’s marketing strategy and how to build your presence on the app.

Automatic TikTok Playbook

There are also a variety of creative best practice suggestions and approaches.

Automatic TikTok Playbook

Along with case study examples to inform your thinking.

Automatic TikTok Playbook

Finally, TikTok also outlines more specific elements to help guide your approach, including essential tips, ad formats, bidding options, and more.

Automatic TikTok Playbook

There are many more tips and notes in the complete guide, which you can download hereand it’s definitely worth checking out for car dealers, or even those not in the automotive industry looking for new ways to build a presence on TikTok.

Some interesting ideas to reflect on your strategic planning.

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