Elephant in the showroom – Car Dealer Magazine

With more than 5,000 distributors in the Freeway platform, we’re in a great position to really understand not only what dealers want, but also how they’ve grown their business and their predictions about where the market is headed.

Through our podcast, Elephant in the Showroom, launched last year, we’re delighted to be able to bring some of this information to a wider audience, providing advice on how to secure the best cars for the best price and offering a fresh perspective on more pressing issues. wide ranging impact on the automotive industry in general.

In our latest episode, Motorway presenters Theo Reeves, Eoghan Barry and Phil McGrath join John Graeme at Redline Specialist Cars, who shares the fascinating story behind Redline and his insights into the world of supercar dealerships.


Headquartered in Yorkshire, Redline is the UK’s largest independent supercar and performance car specialist.

It went from selling sports cars in the 1990s to stocking and selling around 2,000 supercars a year for up to £1m each.

In this episode of a specialty dealer, John reveals how the pre-Internet era honed his customer service skills, and how the transition from a 25-car front yard to a 100-car front yard in the early 2000s was much the same. to go from a Conference North team to the Premiership.

He talks about how Redline has adapted to the digital transformation of the automotive industry and how it has impacted their approach to car sourcing.


John provides his unique perspective on the state of the top end of the market and what he expects to see in terms of pricing and demand for the rest of 2022, as well as his thoughts on how the industry will develop in the coming years. .

He also imparts valuable advice for distributors who are relatively new to the industry on how to expand their business.

If you’d like to learn more about this, as well as find out how long it takes Redline on average to sell a car, how it approaches pricing, red flags to look out for when buying a vintage car or supercar, and more in-demand super-vehicles right now – the episode is available to download now via Apple Podcasts and all major podcast streaming services.

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