Electrification is a “real threat” to affordable vehicles, says Citroen

Electrification threatens the existence of affordable vehicles, said the head of Citroën Europe, as the increase in the price of raw materials affects car production around the world.

Speaking at the launch of the Citroën ë-C4 X, Arnaud Ribault suggested that the French manufacturer is aiming to reduce the costs of its electric cars.

“The work that we are all doing now is to reduce costs [of cars] to compensate the raw material [cost] increase and the increase in the cost of electrification,” said Ribault.

“It really is a threat that electrification has increased the price of the car so much that people can no longer afford cars.

“It’s a real threat, not just for Citroën, so we’re becoming more aware of that and we’re working on it.”

While pricing for the ë-C4 X has yet to be revealed, the fastback is expected to be priced similarly to the Citroen ë-C4 hatchback, which starts at £29,995.

Citroën maintained that a key draw of the ë-C4 X will be its affordability.

“We are not looking to have the biggest battery on the market, but we are competing for the most affordable battery that is closest to customers, for example for BEV cars,” said Pierre Monferrini, its future director. products

citroenorth he said he also wants to be sustainable by design, costing less from a technical standpoint and lasting longer from a customer standpoint.

“Sustainability is our future, the future of our industry, and the C4 X is ready for it,” said Ribault. “Our customers are looking for sustainable mobility solutions. That is why the C4-X will only be available as a BEV in 14 countries in Europe.”

Excluding the £7,695 Citroën Ami electric quadricycle, the brand’s cheapest car is currently the Citroën C3 supermini, which costs £12,995 in the UK.

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