Dealer Group Notes: Zeigler Goes to the Races, While AutoNation Goes to School

The race car that will prominently feature Zeigler Auto Group next weekend at Michigan International Speedway will likely travel much faster than the vehicles involved in AutoNation’s upcoming teen driver education classes.

The two auto groups announced campaigns this week aimed at connecting with their communities in different ways, but the leadership has high hopes for success.

Zeigler Auto Group is a title sponsor of Josh Bilicki’s Spire Motorsports Chevrolet, which will be the 77th Michigan State University/Zeigler Automotive Chevrolet with a special Michigan State paint scheme for the NASCAR Cup Series FireKeepers Casino 400 on 7 of August.

Michigan State men’s basketball head coach Tom Izzo and football head coach Mel Tucker will serve as co-QBs for the race at Michigan International Speedway.

“Zeigler is excited to bring on MSU superstar trainers Mel Tucker and Tom Izzo as grand quarterbacks for our upcoming home race at Michigan International Speedway,” Zeigler Auto Group President and CEO Aaron Zeigler said in a statement. a press release.

“As longtime MSU supporters, having the Spartans aboard our Zeigler.com 77 is a great honor for us, especially when it will be featured right here at home,” Zeigler continued. “MIS was the first place #TEAMZEIGLER sponsored a NASCAR race car, and we’re proud to say Josh Bilicki was behind the wheel that day, as he will be on August 7.”

Just completing his 27th year, Izzo has compiled an impressive list of accomplishments, including the 2000 NCAA National Championship, 10 regular-season Big Ten championships, six Big Ten tournament titles, eight Finals appearances Four, eight awards as National Coach of the Year. and a Big Ten record 24 consecutive NCAA tournament appearances.

Izzo said, “A special thanks to Aaron Zeigler for showing his Spartan pride with Michigan State University/Zeigler Automotive Chevrolet.”

Tucker led the Michigan State football team to its biggest turnaround in school history in 2021, his second season with the team. The Spartans went 11-2 with a Top 10 ranking and a win in a New Year’s Six Bowl, earning Tucker Big Ten Coach of the Year honors. He was also named a finalist for National Coach of the Year by various organizations.

Tucker said, “I’m really looking forward to seeing the Michigan State University/Zeigler Automotive Chevrolet car in person and in front of thousands of fans at Michigan International Speedway.”

Bilicki added his perspectives on driving this green and white race car during the upcoming race.

“My relationship with Zeigler Auto Group began at Michigan International Speedway in 2019,” said Bilicki. “Since then, I have enjoyed getting to know his team, many of whom have become like family to me. The Zeigler team is highly competitive and passionate about everything they do, from business to supporting local sports teams. I am very grateful for the collective support and look forward to wearing the Michigan State University/Zeigler Auto Group colors at their home race next weekend.”

AutoNation Driver Education Program

In the meantime, drivers who don’t have the experience of a NASCAR competitor can get some tutelage from AutoNation.

As rookie teen drivers head back to school this year to begin an exciting new chapter in their academic and social lives, particularly with a new independence from a driver’s license, AutoNation announced it will host free teen driver safety clinics from an hour at AutoNation USA stores across the country to help promote safe travel.

“The top risks for new teen drivers range from phone distractions to inexperience, speeding and night driving,” said Marc Cannon, executive vice president and chief customer experience officer for AutoNation, in a press release. . “Education is key to helping new young drivers stay safe on the road, which is why we’re partnering with local organizations to host clinics across the country that will teach teens safety skills, along with some essential tips. for car care.

“We are proud to offer this free community service for the first time this year,” continued Cannon.

AutoNation’s Back-to-School Teen Driver Safety Clinics are one hour long and taught by a community expert on the topic. The driver safety curriculum includes a variety of topics, such as drunk and distracted driving, proper driving position and seat belt use, as well as instructions on what to do when stopped for a driving violation. traffic or when facing a field sobriety test.

A local AutoNation service associate will also be on hand at each location to share car care tips like starting a battery, properly inflating tires, changing a flat tire, checking vehicle fluids and safety items to keep in your car. a car in case of an emergency.

Participating students and parents will have the opportunity to ask questions and will receive a mini car care kit with essential items to support their car safety and care journey.

Parents or guardians are encouraged to participate with their teens. Registration is required to attend.

To find the nearest AutoNation USA store and register a teen for a complimentary session, visit https://www.facebook.com/pg/autonation/events/.

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