$5 Gas Tips Some US Rideshare Drivers To Wrap Cars In Ads

When Duana Malcolm had her blue Hyundai Sonata sedan ‘wrapped up’ like a moving billboard, the part-time delivery guy didn’t expect to make as much as $200 a month.

Malcolm is one of many rideshare drivers looking for alternative sources of income to cushion the impact of soaring gas prices and higher costs for everything from tires to service as U.S. inflation. touches a maximum of more than 40 years.

“It is not money that will change my life, but I know that I will receive money every month for the next five months and that will ease my worries,” Malcolm, who drives in the Miami and Fort Lauderdale areas, said of the agreement with the firm. external advertising. Carvertise.

Drivers can earn between $100 and $600 per month, depending on the ad and the length of the campaign, and can earn a bonus of $100 to $200 for timely ads.

And it’s not just car wraps, advertisers are also turning to traditional forms like billboards and bus benches, as potential customers who were glued to their screens during the pandemic return to offices and venture out with more often.

Carvertise, which pays drivers to wrap their cars in cling-film print ads known as “stickers,” said it has seen between 8 percent and 13 percent monthly growth in new registrations in the past three months, with more expected. .

“By wrapping their cars in our clients’ advertising, rideshare drivers turn their cars into rolling billboards and get paid for something they’re doing anyway: driving,” said Greg Star, co-founder of Wilmington, a firm based in Delaware. .

Users will need to install an app and register on the platform to participate in a campaign and the company will select the drivers it uses based on the advertiser’s target location and the user’s driving habits, whether to go to work or work as a driver. ride share or delivery. driver.

California-based market leaders Carvertise and Wrapify said they have thousands of concert hosts on their subscriber list and clients ranging from GoPuff, EA Sports, 7-Eleven to local law firms. They have plastered thousands of cars with advertisements.

Although ride-hailing companies Uber and Lyft, pressured by severe driver shortages, have announced a fuel surcharge, this has not been enough to offset rising fuel costs, as the average price of gasoline in the US .first time earlier this month.

Uber and others are also in talks about formal partnerships with the likes of Carvetise to boost drivers’ income, a source familiar with the matter said, but nothing has come of it.

Uber said it has focused on its cartop advertising network, which has 112 million daily impressions with ads atop more than 3,000 vehicles in major US cities.

Lyft declined to comment.

By Nivedita Balu

Reuters

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