Running an auto repair shop is not an easy task. It requires unmatched skill and precision, and a lot of time and dedication. All the work you put into running an auto repair shop probably means you don’t have as much time to market your business.
However, marketing is an essential part of running a business. It’s the only way you can put your skills to use and make sure people trust you with their vehicles and keep coming back.
If you’re stumped when it comes to marketing your auto repair shop, don’t worry. We have some ready-made and effective strategies for you to do your promotions. We’ll see!
Many of your customers will be people who live close to your store or travelers looking to get ready before hitting the road. Most likely, the people who come to your store regularly will be the first. That’s why you need to let people in your area know that you exist and that they can take advantage of your services.
This way, in an emergency, they can think of you and come to you to repair their vehicles.
The best way to get some exposure in your area is through flyers. There are a couple of places where you can distribute flyers:
If you have no idea how to design an effective flyer, don’t worry. PosterMyWall has an amazing flyer maker which you can use to choose a template, customize it, and create something amazing.
Your website should be a one stop shop for anyone looking to learn more about your services. Create multiple landing pages, each highlighting a special type of service. Also, include a page to contact you and book appointments. You can even add a personal touch by dedicating a page to introduce yourself and your employees, and tell people a little about how you started your business.
Word of mouth is a great way to get new customers. These days, almost everyone has some type of vehicle that requires a tune-up from time to time. So try to reach those people through your existing customers.
Once a job is done, ask the customer to recommend your business to their friends and family. You can even give them brochures or business cards to distribute to your network. If you do a good enough job and have a good relationship with the client, chances are they will gladly accept your application.
You can even post customer testimonials on your website. Simply take a picture of a happy and willing customer, ask them to share their experience with you, and put it on a dedicated landing page on your website.
Entice new customers to give your auto repair shop a try by offering them a small free service if they spend a certain amount of money at your shop. For example, if they come for a tune-up, they will get a free car wash. Or something similar. Just make sure that any free service you offer doesn’t end up becoming a huge loss for you.
You can also offer deals and packages that you can then advertise through flyers and your website. Everyone likes a good deal and if you offer one that you know a lot of people will like, it will do wonders for your business and attract new customers to your store.
As we said before, online marketing is a great way to make real headway with your marketing. And social networks are where they are. You will find your target audience on social media, and if you play your cards right, they can find you.
Use Facebook and Instagram to promote your offers and promotions, and your store in general. Here are some tips for a successful social media marketing campaign:
This combination of online and offline strategies will definitely bring people to your door. From here, the quality of their services will take over. So start your marketing campaign today and watch your business boom!
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